Hope Allen, widely known as HopeScope, has released an activewear line and we could not be any more excited about it. Many will recall Hope from her youtube videos covering legging reviews, athletic wear, and more recently expanding her videos to contain other fashion related content. Hope has a cheerful, and honest character complete with a beaming smile that makes her subscribers feel at home with the youtube personality.
When it comes to active wear, Hope is the specialist, but when speaking on the decision to step a little bit away from the topic in her videos and the future of her channel Hope said, “Activewear will always hold a special place in my heart, but after 4 years of nothing but leggings, I was feeling my creativity start to hit a limit! Branching out to other fashion related topics has been the best switch for me, and my audience (both old and new!) seem to be really liking the switch as well. In the future there will be lots more crazy shopping experiences, thrifty finds, celebrity clothing hauls, and of course some activewear sprinkled in!”
On October 23 2021 Hope released her collaboration with Pursue Fitness. The collection features 18 pieces including seamless shorts, seamless leggings, seamless sports bras, long sleeve crop tops, and seamless mesh crop tops. The leggings, shorts, and sports bras come in blue marl, dark green marl, charcoal grey, and blackout. Her crop tops come in black cherry, teal, white, and blackout. Finally, the mesh tops come in white and blackout.
The ‘Pursue Hope’ collection is the first collection with Pursue Fitness that goes up to an XL in sizing. “Having a size range as diverse as my community is really important to me and is something I will always push for! I am excited to help develop really great quality, and great fitting extended size pieces for future projects.”
Hope commented about her collection saying, “I wanted to create an activewear collection that combines EVERY amazing feature, fit, and function of all the activewear products I have tried over the years. I think Pursue and I nailed it! I am particularly excited about the pocket on the Pursue X Hope seamless leggings and shorts! Pockets on a seamless knit is not an easy task, and we all know a lot of zip legging pockets don't hold up very well, and they are WAY too tiny to fit much in! After tons of samples and wear tests, we created something amazing! This pocket is the most durable I have ever seen on the market, and is HUGE! It's big enough to fit a full sized cell-phone. This collection is made up of staple activewear pieces that anyone can reach for in their wardrobe and know it's not only going to perform amazingly, but that they will also FEEL amazing whenever they wear it. It hugs in all the right areas, stays in place, and is incredibly comfortable and breathable.”
I for one can confidently say that the Pursue x Hope collection contains some of the best leggings I’ve ever worn. The blue marl is my new staple color. In her youtube video Hope revealed how ‘squat proof’ her leggings are, and the results are in. Blue Marl: 87%. Dark Green Marl: 90.8%. Grey Marl: 87.3%. Blackout: 93.2%. You can see below on the chart taken from Hope’s Youtube video where each percent falls on the scale.
The majority of Pursue x Hope sold out within a matter of hours, “After YEARS of reviewing hundreds of leggings, it has been a dream come true helping design a pair! It's been so fun seeing everyone's excited response and hearing the feedback as they receive their orders. Seeing other people review MY leggings on Youtube has been pretty much the coolest thing ever!”
Another feature on the Pursue x Hope collection is the tags attached to the clothing. On the swing tags holds a copy of a butterfly that Hope drew (as seen below). “Painting the butterfly on the swing tags was my favorite little detail to the branding! Butterflies are symbolic of hope, change, and growth - things I think we have all experienced the past couple of years. I hope that both through the tag art, and the branding on the pieces, whenever people wear them they can be reminded that they are strong enough to overcome change as it comes their way. The colors of the butterfly are all the colors of the collection which I was excited about, purely for aesthetic reasons!” The Pursue x Hope collection reminds us all to Pursue Hope especially during the harder times.
Currently, Hope is approaching 1 million subscribers on youtube. As of December 24th, Hope had 966k subscribers with 315 videos on her channel. While speaking on this huge accomplishment Hope said, “As someone who doesn't have a lot of friends in real life, having such a positive, diverse, and supportive online community means the whole world to me. At a time where there feels to be a lot of division and negativity in the world, it is so fun that my little corner of the internet can be a place where we all come together to just have fun shopping for crazy things!”
When speaking on the plans for the future, Hope is aiming high as she continues to inspire fans with hopes to set up a charity to give back. "I am currently working on setting up a charity! There will be more details on that to come in the future, but giving back has always been one of my favorite parts of my YouTube career, so making an official charity has been a long term goal of mine that is really close to happening!"
With so much happening for Hope in her career It can become very easy from an outside perspective to get lost in the bright personality and forget that Hope is human to. When speaking on how Hope deals with the harder days she noted, "Being an 'internet personality' for a living definitely takes a toll on me mentally some days. Spending time in my DMs ALWAYS lightens my mood. I get the most incredible messages from people telling me my videos make their days better, make them feel like they have a friend, or even have gotten them through a tough time. Those messages are always a reminder as to why I do what I do. Having a strong "WHY" helps immensely during those harder days."
Finally, the advice that Hope has for college students around the world is "As a two-time college drop out, I obviously don't have a TON of advice on the actual topic of school haha but I do remember the pressures of being 19 and feeling the expectation from society and my family to have it all "figured out." Your future is not locked in! Don't be afraid to try new things, meet as many people as possible, travel, change majors, quit your job for a better one, or start your own business on the side! You never know what it might turn into.."
Remember, as Hope always says "You Are Goals."
WHERE TO FIND HOPE:
Pursue x Hope collection - Credited for pictures within the article
Hope’s Instagram - Credited for pictures within the article
Hope’s Youtube - Credited for pictures within the article
*A Special Thank You to Hope for Participating in this Interview and Believing
In Me. "The Power of Someone Believing In You - That You CAN Do It - Can Mentally and Physically Change Your Game" - Bo Sanchez*
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