Zoe Elizabeth Sugg, also known by her YouTube name Zoella, is an English social media personality, entrepreneur and author. Sugg began posting videos to her YouTube channel in 2009, which went on to amass over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complementary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year.
In 2014, Sugg signed a three-book deal with Penguin Books, and her debut novel, Girl Online, was published in November 2014, breaking the record for highest first-week sales of a first-time novelist. She has since released a non-fiction book, Cordially Invited, and is currently writing a series of books alongside co-author Amy McCulloch, titled The Magpie Society.
Sugg has been in a relationship with fellow vlogger Alfie Deyes since early October 2012. The couple's relationship was first revealed to the public in a blog post by Sugg in August 2013. Sugg has lived in Brighton, East Sussex, since 2013 with Deyes. The pair have announced the birth of their 1st child - Ottillie Rue Deyes- On 8/29/21.
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